Contribute Online

For 34 years, Winter Wishes has brought joy to New York City children and teens who need it most. Every wish—from a small toy to a heartfelt request—is paired with a caring New Yorker who makes it real.

For further impact, we’re partnering with ToyBox.NYC--a citywide network connecting holiday toy drives with NYC toy stores to deliver for NYC kids. Buying locally helps ensure those local toy stores will be there for NYC kids & their families all year round.

How this works

You can buy toys online here to support our efforts either through selecting an amount for a gift card that toy store staff can convert it into hand-selected toys their experience knows kids will love for years to come, or selecting toys from our online Wish List.