Contribute Online

The Integrated Athletic Initiative supports children in low-income NYC neighborhoods through free sports and community programs all year long. During the holidays, we continue that mission by delivering toys to families in need, making sure every child feels seen, supported, and celebrated.

For further impact, we’re partnering with ToyBox.NYC--a citywide network connecting holiday toy drives with NYC toy stores to deliver for NYC kids. Buying locally helps ensure those local toy stores will be there for NYC kids & their families all year round.

How this works

You can buy toys online here to support our efforts either through selecting an amount for a gift card that toy store staff can convert it into hand-selected toys their experience knows kids will love for years to come, or selecting toys from our online Wish List.